Mac and iPad deliver exceptional performance, battery life, and durability for whatever college throws your way. All with Apple Intelligence built in.
iPad Air features an 11- or 13-inch Liquid Retina display, M3 chip, Apple Intelligence, 12MP Center Stage front camera, and supports Apple Pencil Pro.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
MacBook Pro laptop with M5, M4 Pro, and M4 Max chips. Built for AI and Apple Intelligence. Up to 24 hours of battery life. Liquid Retina XDR display.
Apple products and services have built-in features to help you create, connect, and do what you love, your way.
The world’s best all-in-one desktop. Supercharged by M4 chip. Built for Apple Intelligence. With a 24-inch 4.5K display. Advanced camera and audio.
Apple technology helps improve communication in healthcare, so that care teams can focus on delivering the highest quality of care for patients.
Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections, and industry-leading battery life.
Explore built-in accessibility features to help you create, connect, and do what you love, your way.
GarageBand for Mac has everything you need to learn, play, record, mix, and share incredible music, even if you’ve never played a note.
iPad has an all-screen Liquid Retina display, the A16 chip and four color options. And it supports the Magic Keyboard Folio.
macOS Tahoe with a new design, more ways to work seamlessly across devices, and new features to turbocharge productivity every day.
Siri is an easy way to make calls, send texts, use apps, and get things done with just your voice. And Siri is the most private intelligent assistant.
We’re continually designing new features and parental controls to help make sure children use their devices in the ways their parents want them to.
Apple brings a powerful platform to help government agencies serve their communities — with secure, accessible features that transform workflows.
Apple Intelligence is for the everyday and it‘s deeply integrated into iPhone, iPad, Mac, and Apple Vision Pro with groundbreaking privacy.
iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.
iPadOS 26 delivers a fresh design, an intuitive, new windowing system, and a more helpful Apple Intelligence, so you can flow through work and play.
Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, and iPhone 17, along with iPhone 16 and iPhone 16e.
DNA communities here help people feel supported, connected, and empowered.
MacBook Air laptop with the superfast M4 chip. Built for Apple Intelligence. Lightweight, with all-day battery life. Now in a new Sky Blue color.
See how you can view performance data for ads on the App Store according to your goals.
https://ads.apple.com/app-store/help/reporting/0091-explore-and-visualize-insights
Find out how to use match types with the keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types
iPhone 17. Center Stage front camera. Latest-generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colors.
Find out how to build Apple Ads custom reports or use predefined reports to track different performance dimensions and metrics for ads on the App Store.
https://ads.apple.com/app-store/help/reporting/0026-create-custom-reports